Posts

T.J Maxx & Keeping Up With Trends

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          Today, I'll be focusing on T.J Maxx department stores, everyone’s favorite one-stop shop for everything from home decor and self-care products to fashion. Social media is constantly buzzing with viral products from these stores—whether it’s seasonal decorations, Hello Kitty blankets, or clothes influencers urge us to “run, not walk” to buy. I chose to explore T.J Maxx because it’s not only popular on social media, but also a staple in my own life. You just can’t beat the combination of great deals and quality products. There’s nothing quite like some much-needed retail therapy that doesn’t break the bank!        The value proposition of the T.J. Maxx chain is to offer customers with a wide selection of quality, fashionable, and brand name merchandise with prices 20-60% lower than comparative retailers.       The T.J Maxx social media does a great job of keeping customers up to date with the latest trends and newly stocked items. The comments are filled with many happy and
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The Sour Translator

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       I chose to explore a new Sour Patch Kids translator app that targets Gen Z workers, and it immediately caught my attention because of the unusual combination of "Sour Patch Kids" and "translator" in the same sentence. As intriguing as it sounded, the app turned out to be just as interesting. It’s designed to help Gen Z workers better understand corporate lingo by translating phrases or sentences into more relatable terms. In addition to simplifying workplace language, the app offers a coupon for Sour Patch Kids, redeemable at Albertsons and Safeway. Mondelez International, the marketer behind Sour Patch Kids, wants to emphasize their “Sour Then Sweet” slogan by revealing the sour tone hidden in seemingly sweet passive-aggressive messages. This clever integration of their brand messaging with the functionality of the app makes for a creative and memorable marketing effort.      This app focuses on digital and social media channels to connect with the brand'
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Get to Know Me!

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Hey everybody, it’s nice to meet you! My name is Faith Roos, and I was born and raised in Lebanon, Oregon. I have a two-year-old nephew and two older sisters who are my best friends—20 years in the making! I decided to enroll in this course because, after my freshman year of college, I realized that marketing was my calling and wanted to explore it further. I am currently a Business Administration major, but I plan to switch to Marketing next year if it still feels like the right fit. What I am most excited to learn about in marketing this year is the social media side and how we can take advantage of the tools available in our pockets. This excites me because I am interested in becoming a digital marketer, specializing in social media management, after graduation. Outside of college, I am passionate about animals, concerts, and working out. I have six chickens and a cat named Tuna, who I adore—even if she sometimes acts like she wants to kill me! Along with my love for animals, I also
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